WITH AN EYE FIRMLY ON THE BRAND. WITH THE FOCUS ON THE DETAILS.
How do you become “a brand like a friend”? Through proximity and personal encounters; through shared enjoyment and experiencing adventures together. Mekom is passionate about the emotional power of your brand, conjuring up clever event concepts, which always keep an eye on the big picture – your communication strategy and brand values – and putting its heart and soul into staging these concepts in the finest detail and bringing them to life at your event.
Organising a gala event is one thing, understanding a brand is another. This is what differentiates Mekom from simple event organisers. We think of events as an integral part of marketing. From experience. Because before Mekom was founded over 17 years ago, we worked in the industry. We know all about production, commerce, sales and marketing. We know all there is to know about brands, and therefore get to their very core. In addition, you can, of course, also expect from us superb creativity, excellent organisational strengths, all-important efficacy and 100% reliability.
SO FAR, SO GOOD
Travel doesn’t just broaden the mind, it bonds people too. There’s no better tool for motivating employees or showing clients just how much you value them than by spending time together away from the daily grind. And that’s not the only reason why incentive travel is the most prestigious form of event marketing. The work that goes into organising these events, such as a night rally through the centre of Singapore, and ensuring that they go off safely and smoothly from start to finish is staggering too. If you would like to operate successfully, need to be connected on international level, have to cooperate with reliable partners on site and should understand all different kind of mentalities. That’s what Mekom’s all about and what makes it stand out in the sector.
Conferences and shows
BC: Whether for a tradeshow, conference or press conference, you can be sure that Mekom’s event technology will always be state-of-the-art. What’s crucial for the success of your event, however, is that your brand message is staged in line with your latest communication strategy.
In the case of complex processes, such as conferences and tradeshows, your brand message appears in hundreds of places: on the invitation, in the hotel room, on the stage, and, and, and… Mekom stands out for its ability not just to consider all these details, but to also elaborate them in a coherent concept and bring them alive
Think creative, act effective
Word has got around that Mekom focuses on brands with conceptual rigour – to understand the very core of your brand and make sure that this shines through at your event. That’s why our clients like to set us challenges above and beyond those of traditional event marketing.
For example for BRV- (Bundesverband Reifenhandel und Vulkaniseur-Handwerk), which is the most important tyre trade and manufacturer association in Germany, we have successfully developed and implemented a marketing award. Meanwhile the award is well-known and established within the tyre industry. We do think “out of the box”. Also for you.